As you know we live in exceptional times. everybody in the world is affected by the pandemic and so are we. Health is the most precious thing we own and we hope everybody is safe.
What we are facing now is unknown territory for everybody. Like many industries, the fashion industry had to deal with challenges we’ve never seen before.
We had to reinvent the design and production process and instead of traveling all over the world, everything is created from our home office. Being locked down has disadvantages but our focus is on benefits.
While we can’t travel, we can bring other cultures to our home. That’s what we did. Having more time has given us the opportunity to bring mediterranean vibes into our collection. This way we hope to engage customers and offer them a new kind of freedom. The one that you feel when you’re wearing the perfect pair of jeans from Florèz. Wherever you are.