We represent the Dutch authenticity and pride that we want to convey through our clothing with the tulip.
The Florèz tulip can be found on every product in the buttons, as an embroidery or just as a logo in the label.
The tulip represents a valuable gift that the Turkish sultan once gave to the Dutch king. From this small gesture the gigantic Dutch tulip industry was born and eventually the 'tulip mania'.
To understand Florèz and to experience the nice feel of our clothing, you have to feel it and try it on. In a world where everything is becoming more and more digital and people feel less and less real, we want to go back to basics. touch our fabrics, immerse yourself in our product and feel how nice it can be to invest in a good product.
"Go on your gut and believe in yourself!"